My Drops: Weekly and Limited-Time Product Drops

What This Page Does

My Drops lets you schedule product releases that go live at a specific time and automatically close when they sell out or the window ends. Perfect for weekly baking batches, seasonal items, limited holiday editions, or anything where “first come, first served” is part of the appeal.

How Drops Work

A Drop is a product (or a group of products) that is only available during a specific window — for example:

• “This week’s sourdough — orders open Monday 8am, closes Wednesday midnight or when 24 loaves sell out”
• “December cookie boxes — available November 25–December 15 only”
• “First strawberry jam of the season — 40 jars, going fast”

Creating a Drop

1. Go to My Drops and click Add New Drop.
2. Select the product(s) to include in this drop.
3. Set the open date/time and close date/time.
4. Set a quantity cap if you want it to close early when sold out.
5. Write a short drop announcement that customers will see (think: “Only 24 loaves this week — get yours before they’re gone”).
6. Save and publish. The products go invisible until the drop opens, then return to your normal catalog after it closes.

Promoting Your Drop

Send an email blast via My Marketing Lists the day before a drop opens — “Tomorrow at 8am, the sourdough drop goes live.” Scarcity + anticipation = your most loyal customers showing up right on time.