All plans
A shop that looks like you
Your name, colors, photos and story on a shop you'd happily put in your bio, with pickup times, drops and shipping where your state allows it.
Built for small & cottage food businesses
You Focus on Flavor. We'll Handle the Rest.
Your own shop, orders that don't live in your DMs, labels that pass your state's rules, and prices that actually pay you. Free to start, live this afternoon.
No card needed to start · Cancel anytime · Your customer list is always yours
Running a small food business is a lot.
If you're doing it all on your own — baking, packing, answering “is this still available?” at 10 p.m., and having the occasional existential crisis about a 3 a.m. special-order cake — you know how heavy it gets. You didn't start this to wrestle spreadsheets and Instagram DMs. You started it to share what you make.
So let us take the boring parts. (You can use the extra time for a nap. We won't tell.)
What you get when you sign up
Everything you need
to sell. In one
sweet stack.
Not just a shop page — a whole storefront, an event hub, and a spot on the map. Beautifully branded, live in under 10 minutes.
Branded Storefront
Class & Event Pages
Local Discovery Map
LIVE — plumstreet.bsage.shop
Your week, sorted
Everything a food business needs. Nothing it doesn't.
Point at any card to watch it work, or tap it to see it big.
All plans
Orders out of your DMs
Customers pick a pickup time at checkout. Custom requests arrive with the details, a quote and a deposit, and order limits stop you overselling a Saturday.
Custom orders on Maker & Bloom
All plans
Prices that pay you back
Cost every recipe down to the pinch of salt and see what to charge before the butter price eats your weekend.
Maker & Bloom
Labels that follow the rules
Ingredients in weight order, allergens declared and your state's cottage food statement word for word. Print it, save it, reprint it next batch.
Maker & Bloom
Classes, events and subscriptions
Sell seats at your sourdough class or a weekly bread box that renews itself. Classes don't count against most cottage sales caps.
All plans
A customer list you own
A sign-up pop-up on your shop grows your email and text list. Download it anytime, and stop letting an algorithm decide who sees your next drop.
All plans
Found by people who shop local
Your shop sits on our marketplace map and on the page of every farmers market you sell at, so Saturday shoppers find you before they leave home.
Bloom
Look polished everywhere
Pick your color, style and fonts once. Booth signs, business cards and this week's menu post come out matching, no designer needed.
Maker & Bloom
Know your numbers
Profit on every order, plus expenses, mileage and a profit and loss your accountant will love.
Expenses and profit & loss on Bloom
And that’s only the headline act
All the little jobs that used to need five other apps.
- Order emails that send themselves Every customer gets a confirmation, a pickup reminder and a calendar invite, without you typing a word.
- Bake-day lists that write themselves Prep & pack adds up what to bake and bags it by customer, synced to your calendar.
- No more overselling Stock counts down as orders come in, and order caps close a drop the moment it’s full.
- Coupons and drops Run a Saturday drop or a first-order discount from the same place you take the orders.
- Your sales cap, watched The tracker keeps a running total against your state’s yearly cottage food limit.
- Reviews that ask for themselves One click sends a happy customer straight to your review page. Maker & Bloom
- A shopping list from your orders This week’s orders turn into flour, butter and sugar amounts, with alerts when stock runs low. Maker & Bloom
- Cash and cards at the booth Record cash sales on Maker, take cards in person on Bloom, and see it all with your online orders. Maker & Bloom
Every feature, side by side, in the plan-by-plan table.
Bea's buzz
Watch a shop go live in under ten minutes.
This is the real My Store screen: pick a header, add your photos and products, choose your colors and publish. Bea sits beside you the whole time.
Seen enough? Your shop can be live this afternoon.
The easiest way to make your labels
Paste It, Snap It or Link It. Your Label Writes Itself.
Bring the recipe you already have: pasted in, photographed, or straight from a website. Every ingredient is matched and weighed for you. Store-bought mix in there? Pick it from our list and its whole ingredient list comes with it. Then it is a label, in weight order, allergens declared, checked against your state's rules, in a design that looks like you. Here is one real bakery's cake mix cookies, start to finish.
Step 1 · Your recipe
Paste it, snap it or link it.
Paste the list from wherever it lives, take a photo of the recipe card, or drop in a link from your favourite food site. Every line is read, matched to your ingredients and weighed. Nothing to retype.
- Paste, photo or link
- Every line matched
Step 2 · Store-bought
Using a mix? Pick it from the list.
Cake and brownie mixes, frostings, chips and sprinkles. Search by product or brand and pick the one in your cupboard.
- Search by product or brand
- Mixes, frostings, chips and more
Step 3 · The fine print
Its whole ingredient list, filled in for you.
Pick it and the package's ingredient list arrives with it, bracketed after its name the way a label has to show a store-bought ingredient, with its allergens ticked. Glance at the box in your hand, tick, done.
- No copying the box
- Allergens picked up
Step 4 · Label it
One click, and it is a label.
Make a label opens the Label Maker with everything in place: ingredients in weight order, the mix with its own list in brackets, and the allergens from every box declared. Wheat, milk, soy, eggs.
- Weight order, automatic
- Allergens from every box
Step 5 · Required info
Your state's rules, checked as you go.
Your state's cottage food statement is filled in word for word. Add the net weight and the date you made it, and the checklist goes green when every line the law asks for is on the label.
- Your state's exact wording
- Checked before you print
Step 6 · Your style
Then make it beautiful.
Eight house styles, each in your own colours, matching your booth sign and your posts. The longest ingredient list still fits inside the cut line, and the label is saved for the next batch.
- 8 house styles
- Saved for the next batch
Meet your helper
Bea handles the parts you'd rather not.
You didn't start baking sourdough so you could write product descriptions at 11 p.m. Bea is the helper built into every shop.
- Sets up your shop with you One question at a time, until you're live.
- Writes like you on a good day Tell her what's in the jar and she drafts the description.
- Answers your customers Questions about pickup, ingredients and custom orders, right on your shop page — and she passes the tricky ones to you.
Bea's basics come with every shop; her AI writing and recipe reading unlock on Maker and Bloom.
Like what Bea does? She comes with every shop.
What used to cost you a weekend
Polished Everywhere Customers See You. Table, Bag And Feed.
Three choices, about a minute, and every sign, card and post after that comes out matching. Here is the whole thing, start to finish, for a real bakery.
Step 1 · Colour
Start with the colour you already use.
Pick from 28, or type the exact hex code on your sign or your packaging. Then choose what it pairs with — charcoal, brass, its opposite — and that one colour follows you onto your shop page and your labels too.
- 28 colours or your own hex
- 5 pairings for each
Step 2 · Style
Then a style that sounds like you.
Eight house styles, from the quiet Farmhouse to Sprinkle's gingham. Every tile is drawn in your colour, with your shop's name on it, so you choose with your eyes instead of guessing from a name.
- 8 house styles
- Each drawn in your colour
Step 3 · Type
Your fonts come with it.
Every style arrives with fonts chosen for it, set in your own shop name. Want a different voice? There are 15 pairings, and the one you pick can dress your shop page too.
- 15 type pairings
- Matched to every style
Then · Everything else
And everything is already made.
Your booth sign, your banner, this week's menu, a post for one product and the sold-out notice — filled in from the products, prices, photos and pickup times already in your shop. Print it or post it, and get back to baking.
- Print-ready at true size
- Posts sized for the feed
Try it right here
Type your shop name. Watch it come to life.
Pick a layout and a color, add your logo and a photo, and see your storefront change as you go. No sign-up, nothing uploaded.
Hero layoutYour hero, your rules
Your lookStays on this page — never uploaded
Both are optional — Bea fills in tasteful placeholders until you do.
Brand colorButtons, headings, accents
Product cardsHow the menu reads
Your storefront goes here
Go ahead — type a shop name.
Bea builds it in front of you. Then play: switch the hero, try your colors, drop in your logo and your best photo.
Claim this shop free
Powered by Butter & Sage Market
Free to start. No card needed.
Meet the founder
Hi! I'm Amy, and I'm so glad you're here.
I spent 25+ years building growth strategies for big companies. The businesses I love to buy from — the bakers, growers and makers in my own town — never had anyone like that in their corner. So I built you one.
I'm an avid baker, a farmers-market regular, and the person who actually knows how to grow a business. Pull up a chair. This place was built for you.
— Amy Larsen, Founder
The honest comparison
How Does Butter & Sage Stack Up?
No marketing spin — just a straight look at what each platform actually gives you.
Compare with
|
⭐ Best for Food Vendors
Butter & Sage Market Free · $8.33 · $16.67/mo billed annually | HotPlate No monthly + ~5%/order | Bakesy $9.99–$17.99/mo | Homegrown $10/mo | |
|---|---|---|---|---|
| Pricing & Access | ||||
| Free to start | Free forever — pay 4% only when you make a sale | Free to open — pay only when you sell (no flat-plan upgrade available) | $30 free credit / 30-day trial; monthly plan required after | 6 months free if first in your area; $10/mo after |
| No per-sale platform commission | Maker & Bloom: flat monthly, zero commission. Free Starter plan: 4% commission. | Charges customers ~5%+$0.55 per order on top of Stripe processing | No commission — collect payments your way | No commission — flat monthly + Stripe processing |
| Discovery | ||||
| Buyers can discover you | Two-sided marketplace | Solo storefront — no cross-discovery | No marketplace | Homegrown directory |
| Farmers market directory | 13,000+ markets — inherit their search traffic | Pickup-location focus only | ||
| Local food directories | CSAs, farms, agritourism, food hubs | |||
| Storefront & Selling | ||||
| Professional shop design | 3 templates, color palettes, live preview | Basic logo & branding only | Simple website, minimal options | Basic order page |
| Multiple selling models | Standard shop, drops, pickup, or custom orders — mix, match & change as you grow | Drops & pre-orders only | Custom orders only | Pickup scheduling only |
| All food types welcome | Baked goods only | |||
| In-person market POS | Tap-to-pay reader OR customer QR scan (Apple/Google Pay) — every sale lands in your orders dashboard automatically. Bloom plan. | Online only — use Square separately for in-person | No POS — record cash sales by hand | Customer self-service QR only — no vendor-operated terminal |
| Events & class listings | Tickets, RSVPs, automated reminders, add-to-calendar, 0% fee | Pop-ups & market dates only | ||
| Marketing & Growth | ||||
| Email & text marketing | Free: subscriber capture & list. Paid plan: email & text sends | Automated order notifications | Limited | Customer list only, no sends |
| Abandoned cart recovery | ||||
| Social studio | Bloom | |||
| Business Tools | ||||
| Market planner & profitability | Profit tracking on Maker & Bloom · Market Planner on Bloom | |||
| Brand generator | Bloom | |||
| Revenue & expense tracker | Full P&L dashboard on Bloom | |||
| Auto shopping list from orders | Aggregates ingredients across all pending orders by recipe | Prep list (what to make) — not an ingredient purchasing list | ||
| Pricing & cost calculator | Paid plan from $15/mo — less than Bakesy's $17.99 tier | Available on paid plan — $17.99/mo | ||
| Cottage-compliant label maker | Maker & Bloom · auto-fills allergens, prints a legal label | |||
| AI business assistant | Bea — setup, customer Q&A, onboarding | |||
Yes / Included
Not available
Partial / Conditional
All platforms pass standard credit card processing (Stripe or equivalent) to the vendor — this is the industry norm and not a platform distinction. HotPlate’s distinction: no monthly fee, but customers pay a ~5% + $0.55 platform surcharge on every order. BAS’s free Starter plan (4% vendor commission) costs less than HotPlate’s surcharge on every order, whatever its size. As sales grow, BAS’s Maker and Bloom plans — flat monthly, zero commission — beat per-order pricing at any volume. Bakesy Secure Payments charges 3.9% + $0.30; vendors can also collect cash or other payments directly at no fee. Competitor data current as of June 2026.
Plans & prices
Start free. Upgrade when it pays for itself.
No listing fees, no setup fees, no contracts. Your money goes straight to your own Stripe account.
Monthly
Annual Save up to $100
Starter
Free
free forever
4% commission on sales
- Your own branded shop page
- Up to 10 products
- Found on the marketplace map and farmers market directory
- Customers pick pickup or delivery times
- Drops, order caps and shipping where allowed
- Never oversell — inventory that tracks itself
- Grow an email & text list you can download anytime
- Coupons
- Prep & pack lists that sync to your calendar
- Sales-cap tracker for your state’s cottage law
- Basic sales numbers for the last 7, 30 or 90 days
- Social links & vacation mode
Most Popular
Maker
$
8.33
/mo
billed annually
or $100/yr Save $80/yr
0% commission- Everything in Starter
- Unlimited products
- Know your true profit on every recipe — your time, overhead and costs counted in
- Design, save, print and fine-tune compliant cottage food labels
- Bea reads recipes from any web page, even the messy ones
- Size any recipe up or down without the maths
- Flavors, sizes and digital downloads
- Bea’s full AI help
- Email your customers
- Custom orders with quotes and invoices
- Sell classes & events, in person or online
- Subscription boxes that renew themselves
- See the profit on every order
- Advanced analytics: sales, customer, product and profit reports for any dates, ready to download
- Shopping lists & low-stock alerts
- Record cash and other in-person payments
- Cash on delivery
- Ask for a review in one click
- QR codes for your booth & packaging
Bloom
$
16.67
/mo
billed annually
or $200/yr Save $100/yr
0% commission- Everything in Maker
- Plan market day: what to bake and how much
- Several pickup spots, each with its own hours and season
- Expenses, mileage & a Profit & Loss report for your accountant
- Text your customers
- Build-your-own boxes
- Win back abandoned carts
- Take cards in person
- Snap a recipe card, receipt or price tag and it fills itself in
- Shipping limits
- Brand Generator: your look on every sign and card
- Social Studio: posts made from your products
- Custom fonts & video headers
No contracts · No setup fees · Cancel anytime
14-day free trial when you open a new shop on Maker or Bloom · Standard card processing applies on every plan
Which plan is right for me?
Tick what sounds like you.
We'll match you to the plan that takes those jobs off your plate, and tell you why.
Tick a few on the left and your plan shows up here.Tick a few above and your plan shows up here.
Change plans anytime from your dashboard. The 14-day free trial is for new shops on Maker or Bloom.
Compare plans
Everything you get, plan by plan
Start free, and upgrade when your business is ready for more. Here’s exactly what each plan includes.
| StarterFreefree forever | Most PopularMaker$15/moor $100/yr | Bloom$25/moor $200/yr | |
|---|---|---|---|
| Plan basics | |||
| Commission on your sales | 4% | 0% | 0% |
| Product listings | Up to 10 | Unlimited | Unlimited |
| Your shop | |||
| Branded shop page | Included | Included | Included |
| Custom page sections | Included | Included | Included |
| Social links & vacation mode | Included | Included | Included |
| Staff accounts | Included | Included | Included |
| Variable & downloadable products | Not included | Included | Included |
| Custom fonts | Not included | Not included | Included |
| Video headers | Not included | Not included | Included |
| Getting found | |||
| Marketplace discovery listing | Included | Included | Included |
| Farmers market directory listing | Included | Included | Included |
| Import your customer reviews | Included | Included | Included |
| Review requests | Not included | Included | Included |
| Taking orders | |||
| Drops | Included | Included | Included |
| Pickup & delivery calendar | Included | Included | Included |
| Multiple pickup locations | Partly included:One — your shop address | Partly included:One — your shop address | IncludedAs many as you like, each with its own days, hours & season |
| Shipping | Included | Included | Included |
| Shipping limits | Not included | Not included | Included |
| Inventory & order protection | Included | Included | Included |
| Prep & pack with calendar sync | Included | Included | Included |
| Coupons | Included | Included | Included |
| Custom orders, invoicing & customer chat | Not included | Included | Included |
| Classes & events | Not included | Included | Included |
| Subscriptions | Not included | Included | Included |
| Build-your-own box orders | Not included | Not included | Included |
| Record cash & other in-person sales | Not included | Included | Included |
| Cash on delivery | Not included | Included | Included |
| Point of Sale — take cards in person | Not included | Not included | Included |
| Marketing | |||
| Email & SMS subscriber sign-ups | Included | Included | Included |
| Email marketing | Not included | Included | Included |
| Texting your customers | Not included | Not included | Included |
| Abandoned cart recovery | Not included | Not included | Included |
| QR code generator | Not included | Included | Included |
| Brand Generator | Partly included:Booth placard only | Partly included:2 house styles | IncludedAll styles & color schemes |
| Social Studio | Not included | Partly included:Weekly menu graphic | IncludedEvery post layout |
| Labels & recipes | |||
| Label Maker — cottage-law compliant | Not included | IncludedClassic designs | Included |
| House-style labels | Not included | Not included | Included |
| Store-bought ingredients filled from the package | Not included | Included | Included |
| Saved recipes | Not included | IncludedWith real costs | IncludedWith real costs |
| Recipe imports | Not included | IncludedLinks, including messy pages | IncludedLinks, messy pages & recipe photos |
| Running the business | |||
| Bea, your AI assistant | Partly included:Help & how-to | IncludedFull access, including writing | IncludedFull access, including writing |
| Pricing Calculator with cost alerts | Not included | Included | Included |
| Batch scaling | Not included | Included | Included |
| Profit tracking | Not included | Included | Included |
| Refer & Earn | Included | Included | Included |
| Shopping lists from your orders | Not included | Included | Included |
| Stock alerts | Not included | Included | Included |
| Market Planner | Not included | Not included | Included |
| Sales analytics | Partly included:Overview of the last 7, 30 or 90 days | Included | Included |
| Advanced analytics | Not included | IncludedSales, customer, product & profit reports and insights, any dates, downloadable | IncludedSales, customer, product & profit reports and insights, any dates, downloadable |
| Expenses, mileage & Profit & Loss | Not included | Not included | Included |
| Cottage law sales cap tracker | Included | Included | Included |
Maker and Bloom are 0% commission — you pay for the plan, and every sale is yours. Standard card processing applies on every plan. Starter is free, with a 4% commission only when you make a sale.
If you bake it, grow it, jar it, teach it or gather it, you belong here.
Whether your kitchen smells like cinnamon rolls or sourdough starter (or both), this place was built for you.
From their kitchen to yours.
I use BAS — so easy & extremely customizable!
I recommend having a platform ready to go to send people for pre-orders. They have a geographical link also to find other farm stands in your area. This did not take me very long to set up and it's an incredible company.
I love the way the site looks. Prep & pack has made bake days so much easier.
Questions
The stuff vendors usually want to know.
How much does it cost?
Opening a shop and listing products is free. On Starter, we take 4% of a sale only when you make one. Maker ($100 a year, or $15 month to month) and Bloom ($200 a year, or $25 month to month) have no commission. Selling more than about $210 a month? Maker on the yearly plan costs less than the commission would.
When do I get paid?
Every sale goes straight to your own Stripe account. Stripe pays out to your bank on your schedule, often the next business day.
Do I need a Stripe account?
Yes. It's free and takes about five minutes, and Bea walks you through it during setup.
What about cottage food laws in my state?
Rules vary by state. Our state-by-state guides spell them out, the Label Maker adds your state's required statement, and the sales-cap tracker watches your yearly limit.
Do I have to ship?
Nope. Most vendors offer pickup at home, at a market or by porch drop-off. Shipping is there when your state and your product allow it.
Is this for hobbyists or real businesses?
Both. Two loaves a week or sixty jars on a Saturday, it's the same tools. You upgrade only once it pays for itself.
I'm not techy. Can I do this?
If you can text a friend, you can set up a shop. Bea helps at every step, and a real human is one click away.
Can I cancel anytime?
Yes. No contracts, no cancellation fees. Cancel a paid plan and you drop back to Starter at the end of the billing period; your shop stays live and your customer list stays yours.
Your kitchen's ready. Your shop can be too.
Free to start, live this afternoon. Fresh. Local. Sustainable.
