Everything you need
to sell. In one
sweet stack.
Not just a shop page — a whole storefront, an event hub, and a spot on the map. Beautifully branded, live in under 10 minutes.
Your whole business.
Beautifully on display.
Three surfaces, one signup. A storefront customers love, an event hub that fills your classes, and a discovery map that brings new neighbors to your door.
A shop you'd screenshot for your bio.
Branded to look like you. Searchable. Built to convert. Live in under 10 minutes — no plugins, no Shopify gymnastics, no link in bio.
The Butter & Sage feature manifesto · 2026
Everything a Cottage Food
Business needs.
Nothing it doesn’t.
Website. · Pricing. · Marketing. · Orders. · Invoices. Done.
Click any feature below to see it in action — or hover the stage to pause.
And everything else.
PRO = included on the Pro plan. All free-plan features are unmarked.
How it Works
Three steps from your kitchen to launching your business
No storefront, no app to build, and no extra platforms to manage. Bea handles the heavy lifting — you handle the homemade. Behind the scenes you'll have all of the tools to promote, manage, and operate your business.
Step 1
Open your shop
Sign up in under two minutes. Add your story, images, branding, pickup & delivery availability, and your photos. We'll set up your storefront with your colors and an e-mail opt in form.
Step 2
List what you make
Bea helps you add your products. Bea suggests pricing, helps you write descriptions, and tags everything for local search. She'll even help you setup custom orders.
Step 3
Start selling
Share your website. Neighbors find you, place orders, and pick up at farmers markets or your porch. Track your sales, pricing, and manage custom orders all from your dashboard.
REady When You Are.
It’s free to get started
We know you'll love it here. Free to start, free to stay open. You don't pay a dime until you make your first sale.
Meet the founder
Hi! I’m Amy, and I’m so happy to meet you
I've spent 25+ years building profitable growth strategies for enterprise businesses across all industries - including Food & Beverage. I noticed that the businesses I like to buy from - small local food businesses - those making the most extraordinary, real, homemade food — had zero of the same tools those businesses have.
So I built you one.
I'm an avid baker, I love to cook, and a farmers market regular. I'm the person in your corner who actually knows how to grow a food business. Come on in - this place was built for you - and I'm thrilled to help you grow.
- Amy Larsen, Founder
Why Vendors Love It Here
A marketplace that actually fits a home kitchen.
No giant fees, no multiple platforms to juggle, no shipping nightmares. Just a clean way to sell to the people who already live near you.
Built for Homemade
Cottage-food rules, small-batch limits, pickup logistics, farmers-market days — we get it because the platform was built around it. Set your ordering system based on your business model - or combine multiple methods, change as you grow. Drops, custom orders, pickup windows - your choice.
Reach your real neighbors
Local-first discovery means orders come from people down the block, not strangers across the country shipping is a headache for.
Keep more of every sale
Low, transparent fees. Clear and easy upgrade path when you need to. No commission surprises for your customers. You set your prices, you keep what you earn, get paid directly from your Stripe account.
Meet Your Business Partner
Bea handles the parts you'd
rather not.
You didn't start baking sourdough so you could write SEO copy at 11pm. Bea is the AI helper baked into every shop — she does the marketplace homework so you can stay in the kitchen.
Sets Up Your Shop
The hardest part of launching your business is getting your website setup. Bea helps you get this done fast. She'll even write your T&Cs for you.
Writes Your Product Descriptions
Tell Bea what's in the jar; she'll write a description that sounds like you on a good day. She'll create all of the products in your shop - she'll even build any custom order forms you need.
Customer Service
Bea will help your customers from your shop! She answers questions about your business, assists with custom orders - and if she can't answer she helps your customers get in touch with you.
Fair From the Start
Keep more of every sale. Do less of every chore.
Honest, simple pricing.
No listing fees, no surprise math at month's end. Easy upgrade when your sales increase or when you want access to tools that make managing your business easier.
- 0$ to open your shop, list products, or stay open
- Upgrade when needed to flat fee
- Payout directly from your Stripe account
- Cancel anytime, take your customer list with you
The marketplace does the heavy lifting.
Stop juggling Instagram DMs, Venmo screenshots, dodging scammers, and a Google sheet of orders. One inbox, one order list, a place where customers find you.
- One place to manage your orders
- Built in customer messaging
- Allergen, batch, and pickup info live with each item
- Customer communication built in
The honest comparison
How Does Butter & Sage Stack Up?
No marketing spin — just a straight look at what each platform actually gives you.
|
⭐ Best for Food Vendors
Butter & Sage Market Free · $8.33 · $16.67/mo billed annually | HotPlate No monthly + ~5%/order | Bakesy $9.99–$17.99/mo | Homegrown $10/mo | |
|---|---|---|---|---|
| Pricing & Access | ||||
| Free to start | Free forever — pay 8% only when you make a sale | Free to open — pay only when you sell (no flat-plan upgrade available) | $30 free credit / 30-day trial; monthly plan required after | 6 months free if first in your area; $10/mo after |
| No per-sale platform commission | Pro plan: flat monthly, zero commission. Free plan: 8% commission. | Charges customers ~5%+$0.55 per order on top of Stripe processing | No commission — collect payments your way | No commission — flat monthly + Stripe processing |
| Discovery | ||||
| Buyers can discover you | Two-sided marketplace | Solo storefront — no cross-discovery | No marketplace | Homegrown directory |
| Farmers market directory | 13,000+ markets — inherit their search traffic | Pickup-location focus only | ||
| Local food directories | CSAs, farms, agritourism, food hubs | |||
| Storefront & Selling | ||||
| Professional shop design | 3 templates, color palettes, live preview | Basic logo & branding only | Simple website, minimal options | Basic order page |
| Multiple selling models | Standard shop, drops, pickup, or custom orders — mix, match & change as you grow | Drops & pre-orders only | Custom orders only | Pickup scheduling only |
| All food types welcome | Baked goods only | |||
| In-person market POS | Tap-to-pay reader OR customer QR scan (Apple/Google Pay) — every sale lands in your orders dashboard automatically. Bloom plan. | Online only — use Square separately for in-person | No POS — record cash/Venmo manually | Customer self-service QR only — no vendor-operated terminal |
| Events & class listings | Tickets, RSVPs, automated reminders, add-to-calendar, 0% fee | Pop-ups & market dates only | ||
| Marketing & Growth | ||||
| Email & text marketing | Free: subscriber capture & list. Paid plan: email & text sends | Automated order notifications | Limited | Customer list only, no sends |
| Abandoned cart recovery | ||||
| Business Tools | ||||
| Market planner & profitability | SoonMarket Planner + Profitability Tracking on Bloom | |||
| Revenue & expense tracker | SoonFull P&L dashboard on Bloom | |||
| Auto shopping list from orders | Aggregates ingredients across all pending orders by recipe | Prep list (what to make) — not an ingredient purchasing list | ||
| Pricing & cost calculator | Paid plan from $15/mo — less than Bakesy's $17.99 tier | Available on paid plan — $17.99/mo | ||
| Cottage-compliant label maker | Auto-fills allergens, prints legal label | |||
| AI business assistant | Bea — setup, customer Q&A, onboarding | |||
All platforms pass standard credit card processing (Stripe or equivalent) to the vendor — this is the industry norm and not a platform distinction. HotPlate’s distinction: no monthly fee, but customers pay a ~5% + $0.55 platform surcharge on every order. On average orders under ~$18, BAS’s free plan (8% vendor commission) is a lower total cost than HotPlate’s surcharge. As sales grow, BAS’s Pro plan — flat monthly, zero commission — beats per-order pricing at any volume. Bakesy Secure Payments charges 3.9% + $0.30; vendors can also collect cash, Venmo, or Zelle directly at no fee. Market Planner, Profitability Tracking, and Revenue & Expense Tracker coming soon on Bloom plan. Competitor data current as of June 2026.
Who Should Open a Shop at Butter & Sage?
If you bake it, grow it, teach it, gather it, or make it with love - you belong at Butter & Sage Market.
Cottage Foods
Backyard Chickens (Eggs)
Jam & Jelly Makers
Vegetable Growers
Small Farms
Pickles & Preserves
Home Bakers
Cooking & Baking Classes
Whether your kitchen smells like cinnamon rolls or sourdough starter — or both — you're exactly who we built this for.
Vendors, In Their Words
From their kitchen to yours.
I used to lose orders in my DMs every Saturday. Now everything's in one place. My customers love how easy it is to order now!
Opened my shop on a Tuesday, sold everything in pre-order before Saturday. The pickup logistics alone are worth it.
I love the marketplace and farmers market listings. It makes it easier for customers to find me. The custom order feature has been a huge weight lifted!
Ask Bea Anything
The stuff vendors usually want to know.
Still curious? Bea's in the bottom-right of every page once you sign up - and a real human is always one click away.
Is this for hobbyists or actual businesses?
Both. Whether you sell two loaves a week to neighbors, your extra tomatoes from your garden, or twenty loaves and 60 jars of jam at the farmers market, Butter & Sage scales with you - same tools, same pricing, no upgrade nag.
What about cottage food laws in my state?
Cottage food rules vary by state, and we keep up so you don't have to. When you set up your shop, Bea walks through what's allowed where you live and flags anything that needs a license or extra label.
Do I need to ship?
Nope. Most vendors offer local pickup, porch drop-off, or farmers-market handoff. Shipping is optional — and we'll only suggest it if it makes sense for what you sell.
How much does it cost?
Free to open a shop. Free to list your products. On the free plan you pay 8% commission when you make a sale. Selling more than $188 a month? It's probably worth upgrading to Maker and paying a fixed price.
When do I get paid?
Every sale sends the money straight to your Stripe account. Stripe pays out based on your settings - which means money can move from your Stripe to your bank account as early as the next day. If you pay commission that money goes straight to our account - yours goes straight to yours. We never touch your cash.
Can I leave whenever?
Yes. Cancel anytime, export your customer list, and your data goes with you. We'd rather earn your loyalty every week than lock you in.
What exactly is the 8% commission on the free plan?
When a buyer purchases from your shop, we take 8% of the sale — that's it. No monthly fee, no hidden charges. Stripe processing fees (typically 2.9% + 30¢) are separate and go directly to Stripe, not to us. Many vendors find the free plan more than covers itself for lower-volume shops.
Do I need a Stripe account?
Yes — Stripe is how payments get to you. Setting up a Stripe account is free and takes about 5 minutes. Butter & Sage Market Bea assistant walks you through the connection during your shop setup. If you already have Stripe, you just link it. Payments are secure and your sales are transferred directly to your Stripe account, meaning your money is always with you, not us.
Do I need a business license or cottage food permit to sell on BAS?
Cottage food laws vary by state, and we've got a whole library of state-by-state guides to help you navigate them. Generally: if you can legally sell at a farmers market in your state, you can sell on BAS.
Can I cancel anytime?
Yes, anytime. No contracts, no cancellation fees. If you cancel a paid plan, you drop back to the Starter (free) tier at the end of your billing period — your shop stays live.
I'm not tech-savvy at all. Will I be able to set this up?
If you can text a friend, you can set up your shop. Seriously. We built the whole thing to work without a developer, a designer, or a YouTube tutorial marathon. And if you get stuck, we're here.
Built for Small & Cottage Food Businesses
Why Butter & Sage Market
We take the hassle of building a website, setting up payment gateways, technical maintenance, advertising, collecting payment, and dealing with the paperwork off your shoulders so you can focus on what you do best—making amazing food, growing fresh veggies, or creating small-batch magic. Let us handle the boring stuff so you can keep doing what you love (and maybe even squeeze in a nap).
We're Local First - Always
Butter & Sage Market focuses on location-based search. As our site grows customers in your area will find your shop & products through geo-location and farmers market directory searches, as we grow, you grow.
Marketplace Listings
Being part of a diverse food marketplace helps your business grow faster. It's like a virtual shopping mall - the more vendors that join the more potential customers for you. Someone who wanted fresh batch cookies last week will come back for that hot sauce you toiled over today.
Designed for Local Food Businesses
Our platform provides more features and options specifically designed to support small & cottage food business. Farmers market listings, pricing calculators, pickup & delivery scheduling, virtual products, custom orders & more - No technical or design skills required.
Pop-ups, Classes, and Events
Expand your revenue stream by offering classes with everything you need to host an event whether it's free or paid to attend. Promote your pop-up shops and let customers know upcoming markets where they can find you.
Start free. Upgrade when you're ready.
No commitment required to open your shop. Upgrade to Maker or Bloom when your business is ready to grow.
Starter
free forever
8% commission on sales
- Branded shop page
- Up to 10 product listings
- Marketplace discovery listing
- Pickup & delivery calendar
- Inventory & order protection
- Email & SMS subscriber opt-in — download your list anytime
- Coupons
- Analytics
- Cottage Law Sales Cap Tracker
- Drops
- Farmers market directory listing
- Social links & vacation mode
Maker
billed monthly
or $180/yr
0% commission- Everything in Starter
- Unlimited product listings
- Bea AI — full access
- Email blasts to your subscriber list
- Pricing Calculator — with ingredient cost alerts to protect your margins
- Custom Orders & Invoicing
- Classes & Events — in-person or virtual, charge admission, you keep what you earn
- Variable & downloadable products
- Batch Scaling
- Label Generator — cottage law compliant
- QR Code Generator
Bloom
billed monthly
or $300/yr
0% commission- Everything in Maker
- Farmers Market Planner
- Texting — reach customers via SMS
- Cart abandonment recovery
- Automated review requests
- Point of Sale — sell in person at markets
- Brand Generator
- My Kitchen Studio — recipes & ingredient library
No contracts · No setup fees · Cancel anytime
Bea's Buzz
Maker pays for itself,
Here's the math...
On the Starter plan, BAS earns 8% commission on your sales. A vendor making $188/month in BAS sales is already paying $15 in commission — exactly what Maker costs.
Upgrade to Maker and that commission goes to zero. Maker pays for itself at roughly 3–5 orders, and you get unlimited products, full Bea access, the Pricing Calculator, Label Generator, and more. At $188/month in sales, the math says: upgrade.
Start Today
Your neighbors are looking for someone like you.
Let's make sure they find you.
Under 10 minutes. No credit card required. Fresh. Local. Sustainable.
Ready When You Are
Spend more time doing what you love
Open your shop today. We'll be there when you're ready to bake.
