Help Center › Store Settings › Social Links: Connecting Your Social Media
Store Settings All Plans

Social Links: Connecting Your Social Media

What This Page Does

Your social links show on your shop page, and tell buyers you are a real, active business with a community behind you.

Adding Your Links

  1. Go to Store Settings → Social.
  2. Paste the full web address of each profile you want to show, like https://www.instagram.com/yourbrand. There are fields for Instagram, Facebook, TikTok, Pinterest, YouTube and more.
  3. Press Save Changes.

Open Social →

Which Platforms to Prioritize

  • Instagram — essential for food businesses. If you’re only on one, make it Instagram.
  • Facebook — strong for farmers market and local food audiences, especially events and groups.
  • Pinterest — great for recipes. Pins keep bringing people in for months.
  • TikTok — high reach for process videos: bread scoring, jam making, decorating.

Tip — Need something to post? Grow My Business → Social Studio makes ready-to-post graphics from your products, with a caption to go with each one.

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