Built for Farmers Market Manager
Run Your Whole Market From One Friendly Dashboard.
Vendors. Sponsors. Booths. Your Website. All in One Place.
Butter & Sage Market Manager is the all-in-one home for the people who run farmers markets. Set up your vendors, plan booth day, sell sponsorships, and launch a beautiful market website - without juggling six apps and a filing cabinet.
Free to start - No card required - Your market live in an afternoon
A market website, included.
Live the day you sign up - no designer, no hosting bill
Free account for every vendor.
Their own storefront, plus a pin on the map.
Sell sponsorhips & tickets.
Take payments right from your own page.
The Old Way is Exhausting
Managing a market shouldn't feel like a second job.
Without Butter & Sage
- A spreadsheet of vendors you re-type every season
- Sponsor promises lost in an email chain
- A website you can't update without calling someone
- A booth map drawn on paper, redone every week
- No real way to reach the shoppers you want
The Butter & Sage Way
- One living roster of vendors and applications
- Every sponsor deliverable tracked and never forgotten
- A website that updates itself as you go
- An interactive booth map you rearrange in seconds
- A built-in audience of local shoppers, ready to find you
Your Market Website - Included
A gorgeous market website that builds itself
The moment you claim your market you get a live, mobile-friendly website - and it's dynamic. Your vendors, products, sponsors, and upcoming market days appear automatically as you add them. Pick a layout, set your brand color, drop in photos. No web designer, no plugins, no monthly hosting bill. Attract more customer - and more vendors with a communication system that sells.
- Three hreo layouts to choose from
- Auto-updating vendor & product grides
- Event, hours & directions
- Your own brand color
- Sponsor logo walls & banners
- Your own web address & map pin
The difference: most market software charges extra for a website - or doesn't offer one at all. Your is built in.
Vendor Management
Every vendor, every application, in one roster.
Search the Butter & Sage vendor network and invite makers straight to your market. Review applications, approve or deny in a cick, and keep an always-current roster. Set your market to open-join or by-approval - you're in control.
- Invite vendors by email - they accept in one tap
- Approve or decline applications with notes
- Open or by-approval join policy, per market
- Vendors are notified automatically at every step
Booth Layout Planner
Draw your market map. Assign every booth.
Lay out your market on an interactive grid. Drop in booths, color them by type - produce, bakery, crafts, prepared foods - and assign each one to a vendor. Change it week to week in seconds, and never redraw a paper map again.
- A click-to-build grid up to 20x25
- 11 booth types, color coded at a glance
- Assign a specific vendor to each booth
- Rearrange for any market day in a minute
Communication Hub
Talk to everyone, from the same place.
Message vendors, sponsors, and shoppers without ever leaving your dashboard. Send market-day reminders, sponsor updates, and customer announcements - no separate mailing list, no chasing down phone numbers.
- Broadcast to vendors, sponsors, or shoppers
- Market-day remindres, sent for you
- Keep sponsors updated on their deliverables
- Automatic welcome & join emails
And There's More
Everything a market needs to run - and to grow.
Revenue
Sponsor Management
Build tiered sponsor programs, track every deliverable, and send end-of-season reports. Markets run $10-20K a season this way - no other market software helps.
Programming
Events & Ticket Sales
Host market events - harvest festivals, tastings, kids' days - and sell tickets right from your own page.
Revenue
Sell Sponsorships Online
Let local businesses buy a sponsorship straight from your page - placements go live on your website automatically.
Payments
Payments Built In
Take secure payments for booth space, tickets, and sponsorships through Stripe - right where you manage everything else.
Reach
Map Discoverability
Your market gets a pin on the Butter & Sage map - right in front of shoppers already looking for local food and farmers markets.
For Vendors
Prep & Planning Tools
Everyone one of your vendors gets a free Butter & Sage Market account with their shop on our map and on your market website.
The Butter & Sage Advantage
You're not just getting software. You're joining a marketplace.
Butter & Sage is already a homemade-food marketplace full of shoppers hunting for local makers. Run your market here and your vendors - and your market - get pins on the map, discoverable by every shopper nearby. It's the audience other market software simply doesn't have.
Free
Storefront for every vendor
Each vendor that joins your market gets a free Butter & Sage account, their own shop page, and product listings - at no cost to them or you.
Mapped
Pins for market & makers
Your market lands on the map for easy discovery - and so does every vendor's shop. More visibility for the whole community.
Ready
A built-in shopper audience
Tap into a marketplace of shoppers already browsing for homemade, local food in their neighborhood.
Up & Running Fast
Your market, live in three steps.
1
Claim your market
Find your market - or add it - and claim it in a couple of clicks. Already listed? You keep your history and map pin.
1
Claim your market
Find your market - or add it - and claim it in a couple of clicks. Already listed? You keep your history and map pin.
1
Claim your market
Find your market - or add it - and claim it in a couple of clicks. Already listed? You keep your history and map pin.
Be one of our founding markets.
We're rolling this out with a small group of markets who want to help shape what comes next. Join now and you'll get:
- Early access to every new feature, first
- A direct line to our team for help and requests
- A permanent spot in our founding-markets story
Good Questions
The things markets ask us first.
Is it really free to start?
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Do my vendors have to pay?
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
What if my market is already listed on Butter & Sage?
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Do I need a website or hosting already?
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
How do shoppers actually find my market
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Your market deserves a home this good.
Claim your market, build your website, and invite your vendors - all for free. Bea will walk you through it.
Free to start - No card required - Your market live in an afternoon
