For farmers market managers
Vendors, applications, booth maps, sponsors and a market website that keeps itself up to date — without six apps and a filing cabinet.
Opening to a small group of markets first · No card to join the list
Claim your market and you get a mobile-friendly website the same day. Your vendors, their products, your sponsors and upcoming market days appear on it as you add them. Pick a layout, set your color, add photos. No designer, no hosting bill.
Vendor management
Stop chasing applications through your inbox. Invite makers from the Butter & Sage network or by email, approve or decline with a note, and keep a roster that's always current.
Booth layout planner
No more redrawing a paper map every week. Lay out booths on a grid, color them by type and drop a vendor into each. Market day changed? Rearrange it in a minute.
Communication hub
Send market-day reminders, sponsor updates and shopper announcements without a separate mailing list or a phone tree.
The Butter & Sage advantage
Butter & Sage is a homemade-food marketplace where shoppers look for local makers. Run your market here and your market — and every vendor in it — gets a pin on the map, where shoppers nearby can find them.
Free
Every vendor you add gets a free Butter & Sage shop page and product listings.
Mapped
Your market sits in our directory of over 7,000 farmers markets, and every vendor's shop gets a pin too.
Ready
Vendors can take pre-orders and pickups online, so your market keeps earning all week.
Compare
Side by side with the market software managers ask us about most.
| Feature | Butter & Sage | Eventeny | Hivey | Manage My Market | Marketspread |
|---|---|---|---|---|---|
| A market website that updates itselfVendors, products and sponsors appear as you add them | Event listing page | Event page | Widgets for your own site | Market profile page | |
| A free online shop for every vendor | Opt-in marketplace | — | — | Links to the vendor's own store | |
| Your market and vendors on a shopper map | — | — | — | — | |
| Vendor applications and approvals | |||||
| Booth map | Booth assignments | ||||
| Booth fees paid online | |||||
| Sponsor management | — | — | — | ||
| Event tickets | — | — | — | ||
| Messages to vendors, sponsors and shoppers | Vendors and applicants | Vendors | Vendor email | Vendor messenger | |
| Permits and insurance tracked | Uploads on applications | — | |||
| What it costs | Shared with founding markets first | Free + 5% fees, or $60–240/mo + 3% | $25–249/mo, billed yearly | Not published | $15–30 per booth, per event |
Compared using each company's own website, October 2026. A dash means we couldn't find it listed. Spotted something out of date? Email admin@butterandsagemarket.com and we'll correct it.
Up & running fast
Find your market — or add it — and claim it in a couple of clicks. Already listed? You keep your history and map pin.
Pick a layout, set your brand color, add your photos and invite your vendors. It looks like your market.
Publish your page, get your map pin and start selling booths, tickets and sponsorships. See you at market.
Founding markets
We're opening with a small group of markets who want to help shape what comes next. Founding markets get:
We'll share pricing with founding markets first.
No. Every vendor gets a free Butter & Sage shop.
Claim it and you keep its listing and map pin.
No. Your market website comes with your account.
Your market is in our directory of over 7,000 farmers markets, with its own map pin and page.
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