Why List with Butter & Sage Market
Focus on Flavor, We’ll Handle the Rest
Running a small business is tough. If you’re doing it all on your own—juggling cooking, packaging, deliveries, and the occasional existential crisis about your 3 a.m. special order cake—then you know how overwhelming it can get. But what if we told you there’s a way to make things a whole lot easier (and maybe even fun)? Enter Butter & Sage Marketplace: your new best friend in the world of food sales.
We’re a brand new marketplace built just for local food businesses – home bakers, gardeners, small farms, specialty food producers, and culinary creatives of all kinds. Think Etsy – but for food! And we’re inviting our very first vendors to join us – at no cost!
Local. Fresh. Sustainable.
Why Should I List My Business with Butter & Sage Market?
Listing your business with Butter & Sage Market is like having a personal assistant who’s also a marketing genius, a website wizard, an operations fanatic, and your biggest fan—all rolled into one. We take the hassle of marketing, finding buyers, and dealing with the paperwork off your shoulders so you can focus on what you do best—making amazing food, growing fresh veggies, or creating small-batch magic. It’s like having your cake and eating it too, but without the stress of selling it! Let us handle the boring stuff so you can keep doing what you love (and maybe even squeeze in a nap).
We're Local First - Always
Unlike big marketplaces where you can get lost in the crowd, Butter & Sage Market focuses on location-based search. That means more nearby customers can find your products easily, leading to stronger local support and loyal repeat buyers.
No Cost to Start - Limited Time!
Since we’re just getting started and onboarding our very first vendors, we’re offering a no-cost setup to help small food businesses join without any barriers. Open your shop, list your products, and start selling – no upfront fees.
Be Seen in Our Farmers Market Directory
Already selling at local Farmers Markets? Great! With Butter & Sage Market, you can link your shop to our Farmers Market Directory, making it easier for customers to discover you both in person and online. Boost your market sales and encourage repeat buyers.
Built In Marketing & Search Engines
We regularly promote our site through email campaigns, social media, and special features to drive more traffic to your shop. We’ve also included shop features so that customers can follow you and receive automatic updates when you add or update your products. You can also add articles and recipes to our blog which is automatically promoted through email and social to drive more visitors to your shop.
Who Should Apply?
Home Bakers
Cooking & Baking Classes
Craft & Cottage Foods
Backyard Chickens (Eggs)
Jam & Jelly Makers
Vegetable Growers
Small Farms
Pickles & Preserves
If you bake it, grow it, teach it, gather it, or make it with love – you belong at Butter & Sage Market.
Let's Grow Together
We’ve Tailor Made Our Platform for Vendors Just Like You
The Only Platform Designed to Get Your Deliciousness Into Local Hands!
We’re building Butter & Sage Market from the ground up with a mission to help local businesses thrive. As a founding vendor, you’ll help shape our marketplace – and get in early before we open to the wider public.
Limited Time: No-cost setup for founding vendors!
0 - No Upfront Cost
We’re so convinced that the food chain needs to be fixed, and that this model can help that we’re investing in you – you won’t pay anything until we help you get sales (10% commission). Set your own prices and keep your profits. We don’t make money until you make money.
Free Custom Website
Skip the design and website maintenance hassle (or supplement your existing website). We handle all of the technical details. Set your pickup and/or delivery options and even go on vacation. We also offer store ratings, store badges, and verifications to build social trust.
Marketplace Listings
Appear in our marketplace search and listings. List your shop in our Farmers Market directory to let more customers find you.
Order Management
We take the hassle out of managing orders with an easy to use Vendor dashboard. Set your delivery and pick-up options, go on vacation, and easily communicate with customers with our automated e-mail notifications.
Get More Neighborhood Referrals
You know the neighborhood facebook page where someone is always asking – anyone know who can make that custom cake? Anyone doing sourdough? Anyone have tomatoes and cucumbers in their garden? Who makes fresh hot sauce? We intend to have people recommend Butter & Sage Market as a way to find their local neighbors. You can’t be in all of those facebook groups – but if your listed with us, they’ll discover you.
VEndor Perks
We’re disrupting the big guys – local communities is where it’s at
We want to help communities build strong food chains, and strong economies. We’re bringing local back. At Butter & Sage Market, our mission is to connect local food makers, farmers, and bakers with their communities by providing a platform that celebrates fresh, sustainable, and handmade goods. With a pinch of convenience, a dash of passion, and a whole lot of heart, we’re making it simpler for everyone to shop local and live sustainably.
Supporting Local Economy
Our entire business model supports searching for local businesses. Your money stays in the community where you benefit.
Helping Small Businesses Break Through
Running a small business is tough if you’re trying to do everything yourself. We want to be your partner to handle the marketing side so you can focus on what you do best – make delicious food!
Building Healthier Communities
We strongly believe that our food chains need to be fixed! We’re investing in your success – because that means others will join and create more local food options for us all.
Business Management Features
Premium Tools to Manage Your Business
Dashboard
Easy to use dashboard to view store performance, manage orders, optimize for search engines and optimize store front.
Professional Sales Features
Automated abandoned cart e-mails, product up-sell promotions, custom URL connections, social share options, and more!
Location Search
Our easy to navigate maps let customers find you based on their location.
Customer Connections
Customers can send you questions about products, chat with you via messenger, and request custom orders.
Multiple Selling Options
Selling wholesale? We are one of the only platforms where you can manage both direct and wholesale selling.
MArketing Tools to Make Life Easier
Easy Website Setup: It’s Like 1,2,3… But Tastier
Setting up a website shouldn’t be a major life event. At Butter & Sage Marketplace, we’ve designed our platform to be so simple, you’ll be up and running faster than you can bake a batch of cookies. No tech skills required—just a few clicks, and voilà! You’ve got a beautiful, fully functional online shop where customers can browse, buy, and fall in love with your food. (Don’t worry, we’ll also help with some pro tips for making your page look extra delicious.) And if you have a custom domain you can hook that up to your shop for that extra bit of branding.
Register on the Platform
Registration is quick and easy. Provide a few details about yourself, pick and shop name, agree to T&C’s and your off and running.
Follow Easy Setup Wizard
Once we review and approve your account follow our easy setup wizard that guides you through setting up your shop. We’ll send you e-mails to help you along the way.
List Products and STart Selling
Add your products to your shop. We even provide an easy export and import wizard for quick setup. Set your prices, offer coupons, and start making profits!
Why I Created Butter & Sage
Amy Larsen
CEO & Founder Butter & Sage Market
Hi, I’m Amy! I’ve spent 25+ years as a marketing exec and business leader in corporate America—but let’s be honest, that’s the snooze-worthy stuff. The fun stuff? I’m a wife, mom, grandma, and proud dog-mom to two spoiled furballs.
A health scare 10 years ago opened my eyes to how powerful food really is. I was told, “Cook more at home—you’ll do better.” Cutting seed oils, processed junk, and artificial everything changed the game for me and my family.
Fresh food & veggies straight from the garden is better than anything you can find in stores or restaurants, but let’s be real: keeping up with healthy cooking, sourcing good ingredients, and gardening takes time most of us don’t have.
The food chain is broken. I want to help fix it. Supporting local food makers and growers isn’t just good for our plates, it’s good for our communities, local economies and the planet. Small businesses, farms, and neighborhood gardeners are the backbone of a better food chain. I’m passionate about helping them thrive. Local, sustainable, and made with care—that’s the kind of food I want to champion.
So I’m putting my decades of marketing and technical experience to work for you. I want to be your partner to help build stronger food chains and support small business growth. I hope you’ll join me!
Your Partner in Business Management
You Cook, We Handle the Rest
Let’s face it, you didn’t start your food business because you wanted to spend hours managing orders, dealing with tax forms, and trying to make sense of analytics. You started it because you have a passion for creating amazing dishes. And that’s where we come in!
When you list your business with Butter & Sage Marketplace, we take care of the marketing, order management, and all those logistical headaches that take time away from what you do best—making delicious food. With our easy-to-use platform, you can focus on creating culinary masterpieces while we handle the boring stuff.
For a limited time it’s free to get started! So why wait? At Butter & Sage Marketplace, we’ve got your back. It’s a match made in culinary heaven!
Spend More Time Doing What You Love
Here’s the best part: with Butter & Sage Marketplace doing all the heavy lifting, you can focus on what really matters: your food. We’re here to support you so that you can create, cook, and serve without being bogged down by the behind-the-scenes grind.
So, what are you waiting for? Let’s make this partnership official! Sign up today and watch your food business grow with Butter & Sage Marketplace. Because you should be in the kitchen, not buried in admin work.
FAQ
Becoming a Vendor at Butter & Sage
How much does it cost?
For our inagural launch Vendors can setup their stores on Butter & Sage for free. You are only charged a 10% commission on a sale. This means we don’t make money unless you make money. You set your own prices and keep your profits.
Why should I list if I already have a website?
Having your own website is great! But who would turn down more business? As a marketplace we get traffic from extra channels that your own website may not have. Your business listing on Butter & Sage Market will benefit from traffic generated from our advertisements, other vendors advertisements and customers, farmers markets listings, social media sharing, and search engines. Many businesses have their own website but also sell on marketplaces such as Amazon to get more business.
How quickly do I receive my money?
We use Stripe to manage payments. You have full control over your Stripe account that you’ll connect with our platform. When the customer makes a purchase Stripe verifies the credit card and the funds available. Once you or the customer mark the order as complete Stripe charges the customer and transfers the funds to your account.
How do I get paid?
We use Stripe payment processing systems that collect payment, including applicable taxes, from the buyer. Stripe splits the commission and sales tax for us (we pay the sales tax for you based on where our business has Nexus), processing fees to Stripe, and gives the rest to you. Your profits never land in our account so you don’t have to wait to withdraw from us. You always have full control over your money.
Why Butter & Sage over other marketplaces?
There are other marketplace options for food vendors but Butter & Sage offers something unique that we think is a huge benefit for small food vendors.
- We’ve focused on making it easy for your local customers to find you.
- We’re supporting all food businesses, not just a specific few.
- We’re food lovers who are expert marketers. 25 years of marketing and business management experience went into building this company – you’re getting professional support and partnership you can’t find anywhere else.
Can I Offer shipping?
Yes! Vendors can set their options for pickup, delivery, or offer shipping. We want to support you finding your local business but if you offer products that can be shipped you have the option to provide that to your customers.
What about sales tax?
You specify if a product is sales taxable during setup. If it’s marked as taxable our platform will automatically calculate and charge the appropriate sales tax to the customer. We file and pay sales tax for all states where our business has Nexus. You should not pay the sales tax for your sales. Some states may require that you submit a $0 tax due statement – please check with your state’s Comptroller to determine your local requirements.
