Classes & Events: Teaching and Demos

What This Page Does

Classes & Events lets you create ticketed experiences — cooking classes, farm-to-table dinners, canning workshops, market pop-ups, tastings, you name it. Customers buy tickets the same way they buy your products, so there’s no extra app or booking platform to manage.

How to Create an Event

1. Go to Classes & Events in your dashboard and click Add New Event.
2. Give it a compelling title and description — include what participants will learn or experience, what’s included, and any prep they should do.
3. Set the date, time, and location.
4. Set the ticket price and capacity (max attendees).
5. Set how many automatic reminder emails to send to registered attendees — you configure this count directly in the event setup.
6. Upload a great cover image — events with strong images sell better.
7. Publish when you’re ready. The event will appear in your shop and in the BAS Events calendar.

Managing Attendees

Once tickets start selling, you can see a list of registered attendees in the event detail view. Reminder emails send automatically based on the number you set during event setup — no manual sending needed.

Ideas to Get You Started

• Sourdough starter class (beginner-friendly, big demand)
• Canning & preservation workshop
• Holiday cookie decorating
• Farm-to-table dinner with your products as the star
• Market pop-up announcement (free event = more foot traffic)