Getting Started: Setting Up Your Butter & Sage Market Shop

Welcome to Butter & Sage Market

You made it! This guide walks you through getting your shop ready to sell. Your dashboard home keeps score for you: a progress bar that climbs from Just Sprouted all the way to Blue Ribbon Shop, with a checklist of what is left.

Stage 1: Open Your Shop

Everything about your shop page lives in one place: Store Settings → My Store. Change anything, watch the live preview on the right, then press Save All Changes.

• Shop name and tagline — on the Details tab, under Store Name & Story.
• Logo, banner and maker photo — on the Look tab, step 6 · Photos. Frame each one so it looks right on a phone too.
• Your brand colour — Look tab, Color. Pick a swatch or type your own hex code.
• A custom section — the Sections tab adds a big photo, a split hero or a product spotlight to your page.

Open My Store →

Stage 2: Get Found by Neighbors

• Your location — My Store → Details → Contact & Location. This places your pin on the vendor map.
• Categories — My Store → Details → Categories & Discovery. Shoppers filter by these, so a shop with none set doesn’t show up in those results.
• Your story — two to four sentences about what you make and why. “Small-batch sourdough from a farmhouse kitchen in Ohio” beats “I sell bread.”

Stage 3: Get Paid

• Connect Stripe — Store Settings → Payment. Until Stripe is connected your shop shows Orders Closed: shoppers can browse, but nobody can check out.
• Pickup or delivery — Store Settings → Pickup & Delivery. Tell customers where and when they can collect, or where you drop off. Posting orders is on Store Settings → Shipping.
• Your policies — My Store → Details → Policies & Trust. Add your terms and your refund policy.

Stage 4: Start Selling

Go to Products and add your first two products, each with a good photo. Starter shops can list up to 10 products; Maker and Bloom have no limit.

Then head to Grow My Business → First Sale. It is a 14-day plan, one small step a day, with ready-to-copy messages for friends, Facebook groups and Nextdoor.

Stuck?

Ask Bea anything, any time. If she can’t answer, she can send your question to our team as a ticket, or you can open one yourself in Admin Support at the bottom of your sidebar.